Culture Is The Norms, Values, And Beliefs Of A Group Of...

Culture is the norms, values, and beliefs of a group of people. Society is everything made, learned, or shared by the individuals from a general public, including makings, opinions, practices, and material articles. Society is found out, and it changes very from society to society. Culture is the way a certain individual does things on the regular. Each individual was brought up different, so that what makes everybody a different individual. In some cases, we can distinguish or examine people nation by the way they dress. Your culture is your past, your present, and your future. Subculture is one with similarities to a larger culture, but has its own distinct differences because of it. In the U.S., there are subcultures such as the northeast, and the south. Subculture is the way characters do things in a different manner. All major are considered subculture because they have a specify way of doing their work. I am a Social Science, and my friend is a Biology major and our work are different from each other. If you are already in your career field, you probably will distinguish a social science from Biology major by the way they dress. Another subculture is the people from the south verses people from the north. People from the south dress, talk, and eat different difference than the people from the north. We from the south may dress more casual and the people from the north might have on a several accessories on clothes. Most people from the north have a differentShow MoreRelatedCulture Is The Norms, Values, And Beliefs Of A Group Of People1021 Words   |  5 PagesRakim Washington August 17, 2015 Introduction to Sociology Dr.Muhammad Culture and Subculture Culture is the norms, values, and beliefs of a group of people. Society is everything made, learned, or shared by the individuals from a general public, including makings, opinions, practices, and material articles. Society is found out, and it changes very from society to society. Culture is the way a certain individual does things on the regular. Each individual was brought up different, so that what makesRead MoreA Sociological Analysis Of The Survivalist Culture1152 Words   |  5 PagesA Sociological Analysis of Survivalism I. Introduction A. The survivalist culture is an intriguing American subculture whose main focus is to prepare for a tragedy such as the apocalypse or nuclear warfare. The concept of survivalism came about after the devastation from World War II, as well as the Cold war and the conflict between Korea and Vietnam (Crawford, 2017). These events began to spark interest in preparing for many types of disasters (Crawford, 2017). Over the years, the concept ofRead MoreA Sociological Vision Of The Word Culture931 Words   |  4 PagesCulture â€Å"Our view of the world is dramatically influenced by the society in which we were raised.† In a sociological vision the word culture isn’t just the was mannerisms its also the objects and ideas with in the society. What you do and use to do so is what ‘label’ you to which group, society, you belong to. Those actions are your culture. As defined by book, culture is the totality of learned, socially transmitted customs, knowledge, material objects, and behavior. It includes the ideas, valuesRead MoreCulture And The Culture Of Immigrants984 Words   |  4 PagesCulture/pg. 34: the language, beliefs, values, norms, behaviors, and even material objects that characterize a group and are passed from one generation to the next. In the video documentary called Wetback, the culture of immigrants was very thoroughly seen. All of them struggle to find work at their home country, and they want nothing more than to provide for themselves and their family. They manage to live off of very little, but it is not enough and is obviously not the best way to go throughRead MoreCulture Diversity And Diversity1639 Words   |  7 PagesIn today’s society the words culture, diversity and multicultural environments are used to support the idea of an inclusive organization. Adhering to federal and state mandates, in addition to maintaining a politically correct appearance with regards to culturally diverse organizations is the new normal. The purpose of this paper is to examine the definitions of culture, diversity and multiculturalism as well as provide some insight into the current standings around these topics as a nation and withinRead MoreCulture, Culture And Culture Essay1321 Words   |  6 PagesCulture Many times we hear concepts like ’Oriental culture’, ‘Italian culture’ or ‘Gothic Culture’. So we can understand and verify that it is an important concept related to the idea of the society where we live in. Culture, in Sociology, is a concept developed during XVIII and XIX centuries that has had various definitions. One exhaustive definition is in Browne (2015, p. 31): â€Å"Culture refers to the language, beliefs, values and norms, customs, dress, diet, roles, knowledge and skills, and allRead MoreAssessing Organizational Culture - Essay1216 Words   |  5 PagesAssessing Organizational Culture 1 Running head: ASSESSING ORGANIZATIONAL CULTURE Assessing Organizational Culture BADM 6123, Master in Business Administration – Health Care Southern Nazarene University Dr. Liesa Persaud Rick Lawrence March 31, 2012 Assessing Organizational Culture 2 Read MoreCulture, Culture And Non Material Culture1256 Words   |  6 PagesCulture refers to any kind of morals, habits, norms, practices, beliefs, laws or customs acquired by man in a particular society. Culture is the set of knowledge, skills, traditions, customs, unique to a human group, to a civilization. It is transmitted socially from generation to generation and not by genetic inheritance, and largely determines individual behavior. (Arendt) Culture encompasses a very broad aspect of social life: techniques, manners, morals, lifestyle, system of values, beliefs,Read MoreCulture, Culture And Non Material Culture1585 Words   |  7 PagesCulture Culture refers to any kind of morals, habits, norms, practices, beliefs, laws or customs acquired by man in a particular society. Culture is the set of knowledge, skills, traditions, customs, unique to a human group, to a civilization. It is transmitted socially from generation to generation and not by genetic inheritance, and largely determines individual behavior. (Arendt) Culture encompasses a very broad aspect of social life: techniques, manners, morals, lifestyle, system of values, beliefsRead MoreStructural Functionalism And Conflict Theory972 Words   |  4 Pagesnew light and leaving behind all preconceptions. The macro level of the social world examines large-scale social structures, while the micro level of the social world involves face-to-face and small-group interactions. Both macrosociology and microsociology attempt to better understand society, groups, individuals, and institutions. Some sociological theories are better at explaining the social world at a macro level than they are at a micro level, and vice versa. Structural Functionalism and Conflict

Guided Imagery Child Play Therapy Free Essays

DEFINITION Guided imagery therapy is a cognitive-behavioral technique in which a child is guided in imagining a relaxing scene or series of experiences. RATIONALE Guided Imagery is similar to hypnosis and various relaxation strategies. Guided Imagery lies somewhere in the middle of a continuum consisting of standard relaxation techniques on one end of the spectrum and hypnosis on the other. We will write a custom essay sample on Guided Imagery Child Play Therapy or any similar topic only for you Order Now As used by the author, guided imagery involves the child engaged in some sort of focused relaxation exercise followed by the use of visual imagery for the purpose of either direct or indirect problem-solving with the child. Guided Imagery brings two primary benefits to the play-therapy process. First, it can be used to help children gain a sense of mastery over both their bodies and their feelings, and secondarily, it can be used to augment generalization of other gains made in the play therapy by allowing children to use their imaginations to create hypothetical life situations in the play room so as to practice their newly acquired skills with the support of the therapist. Guided Imagery is thus really an elaborate form of role playing. While conventional role playing can be very effective, it is the use of Guided Imagery to augment mastery that is the focus of this discussion. DESCRIPTION Guided Imagery can be introduced at any point in the play therapy process. The child must be able to follow simple sequential directions and must be willing to relax in session. The ultimate goal is to provide the child with an increased sense of mastery, but the initial process requires that the child relinquish some control to the therapist, as the therapist will need to teach the child the techniques. There are a number of ways the therapist may introduce the process to the child — younger children often respond to the idea of taking an imaginary trip, while older children often like the idea of personal mastery, including the concept of self-hypnosis. However Guided Imagery is introduced, the therapist begins by teaching the child a basic relaxation strategy. If the child is willing, it is useful to have him or her lie down or sit in a recliner for the early training; alternatively, sitting in a beanbag chair works well. Progressive deep muscle relaxation is probably the most effective way of preparing the child for guided imagery. Is this approach to relaxation the child is asked to focus on one muscle group at a time while working to achieve maximum relaxation of that area of the body. Groups of muscles are added in sequence with the goal of achieving total body relaxation. Younger children may have difficulty with progressive deep muscle relaxation because it is such a passive process. For them a sequence of contract-relax instructions that take them through all of the major muscle groups is usually more effective. For example the child might be told to curl his toes then relax them, push his knees together then relax, tighten his stomach muscles and relax, and so on. Each muscle group is contracted and relaxed several times in a slow sequential progression. While deep relaxation facilitates the guided imagery process it is not necessary; simply getting the child to focus and follow directions is sufficient. Note that the child should be encouraged to achieve relaxation with his/her eyes open. This will make easier for the child to access the effects of the imagery later, in situations where full relaxation is not possible. Once even minimal relaxation has been achieved, Guided Imagery can be introduced. The imagery used needs to be tailored to the child’s needs, experiences, and developmental levels. This is best illustrated through a case example. Imagery techniques have been combined with a wide range of behavioral and cognitive procedures and treatment methods of some psychotherapeutic approaches, including behavior modification, cognitive processing therapy, rational emotive therapy, multimodal therapy, and hypnotherapy. Combinations of treatment methods among these approaches lead to the following general uses of imagery: ? antifuture shock imagery (preparing for a feared future event) ? positive imagery (using pleasant scenes for relaxation training) ? aversive imagery (using an unpleasant image to help eliminate or reduce undesirable behavior) ? associated imagery (using imagery to track unpleasant feelings) ? coping imagery (using images to rehearse to reach a behavioral goal or manage a situation ? step-up† technique (exaggerating a feared situation and using imagery to cope with it) An assessment of the child and their problems is an essential part of treatment, both at the beginning of therapy and throughout the entire process. This is to ensure that the therapist has sufficient understanding of the child’s situation and diagnosis of the problem(s). The assessment generally covers a variety of areas, such as developmental history (including family, education, and social relationsh ips), past traumatic experiences, medical and psychiatric treatments, and goals. HEALTHY IMAGERY The University of Michigan Comprehensive Cancer Center reports that clinicians often use guided imagery to help people (including children) deal with cancer. Guided Imagery can help children with cancer or other illnesses cope with the pain and the stress they may experience. To help a child through this Guided Imagery exercise, tell him or her to sit comfortably or lie down and close his or her eyes. Then ask the child to tell you their idea of the color of sickness and the color of healthiness. He or she might choose black for sickness and yellow for healthiness. Ask the child to visualize the black color in the area of the sickness, and then ask them to visualize the yellow color calmly filling the body, destroying all areas of black. Encourage the child to feel the warmth of the yellow color and the happiness that it brings. This can be done by the parent of a child when they are in a doctor’s office awaiting tests, when the child is feeling hopeless and when they just need a boost of encouragement. Read more: http://www. livestrong. com/article/137127-guided-imagery-exercises-children/#ix zz293qwHEFg APPLICATIONS Michael was 8 years old when he was brought to play therapy for anxiety-related behaviors. There had been many changes in his life and neither of his parents had been particularly able to address his needs because of their own distress. While play therapy focused on helping identify Michael’s basic needs and factors that were preventing him from getting his needs met, Guided Imagery was introduced to help him achieve symptom-mastery, thereby helping to reduce some portion of his anxiety. One problem area was that Michael was having distressing nightmares that were interfering with his ability to get a full night’s sleep. Because of his age, a contract-relax procedure was used to initiate relaxation. Although the therapist wanted Michael to practice his Guided Imagery while lying on the floor using a pillow and a blanket, Michael found this setup too anxiety-provoking, he associated sleep with having nightmares. For this reason, Michael was initially trained while he sat in a bean bag chair and later moved to a pretend bed. In a interview with Michael it was determined that one of the images he found very relaxing was swimming in a lake (so long as the water was clear enough that he could see the bottom and ensure there were no creatures lying in wait. Once he was relaxed, the therapist guided him through imagining lying in very shallow water by the side of a lake. The image of water was strengthened by making it multisensory. Michael was asked to imagine that the sand he was lying on was warm and very soft and that it felt and sounded like the shifting of the beans in the bean bag chair. Then he was asked to imagine the water as being quite warm as it flowed over his body. He was told to picture a bright blue sky with puffy white clouds and to hear the sound of very gently waves as they moved past his ears. The ebb and flow of the waves was then synchronized to his breathing so that the waves came up as he breathed in and flowed out as he exhaled. Michael enjoyed the image very much and was more than willing to practice it at home. The therapist instructed Michael to begin by practicing in the morning after he woke up so as to reduce his anxiety about possibly of falling asleep during the exercise. In session, the therapist helped Michael learn to use the image as a way of regaining control when anxious material was discussed. If Michael became anxious in session, the therapist would cue him to begin â€Å"breathing with the waves† in a slow and measured pace. As Michael reported achieving a more relaxed state, he and the therapist began to introduce images from his nightmares into the process. At first Michael was told to remain lying in the lake and to practice seeing some of the monsters from his dreams in the clouds overhead. Since these were clouds, not monsters, there were not particularly threatening. Later the monsters were brought to life and Michael engaged in many mastery fantasies. He would have his own monsters rise up out of the lake to protect him. He would become a knight with magic power. Or he would tell a joke and the monsters would laugh until they literally broke into pieces. At this time, the therapist began having Michael use the imagery when he woke up from a nightmare during the night as a way of soothing himself. As Michael reported more success he was encouraged to use the imagery prior to going to sleep at night to create dreams that would not be frightening. In essence, Michael scripted his dreams and took control over the expression of his anxiety. As can be seen in the above, it is important for the relaxation process and imagery to come under the child’s control. The therapist attempts to move from the role of instructor, to simply cuing the start of the process, and finally to a role where he or she is simply reinforcing and helping to focus the use of the process outside of the session. If the child does not gain control of the process, it is unlikely that they will be able to use it outside of session, and they will remain dependent on the therapist. It should be also apparent that the process, at least in this case, also contained elements of cognitive-behavioral therapy and systematic desensitization. As stated in the introduction, Guided Imagery effectively enhances the therapeutic process. In this case, as intense as his nightmares were, it took Michael only a few weeks to first reduce and then virtually eliminate them. Once he experienced mastery, rapid gains ad generalization followed. This same process was used to help him master some other anxiety-related symptoms and enhance his school performance. SUPPLIES NEEDED The supplies needed for Guided Imagery are items that can help in the relaxation of muscles and visualization of the image(s) of the therapy. Some examples of useful supplies would be: pillows ? blankets ? bean bag chairs ? a bed ? relaxing music (a variety) ? picture books (variety) RESOURCES http://www. minddisorders. com/Flu-Inv/Guided-imagery-therapy. html Books: – Kaduson, Schaefer. 101 Favorite Play Therapy Techniques/Guided Imagery – Crowley, R. Cartoon Magic: How to Help Children Discover Their Rainbows Within. 1989 REFERENCES – Jacobs on, E (1938) Progressive Relaxation: A Physiological and Clinical Investigation of Muscular States and Their Significance in Psychology and Medical Practice, 2nd ed. Chicago: University of Chicago. – O’Connor, K. How to cite Guided Imagery Child Play Therapy, Essay examples

Benefits of Cloud Computing On the Business-Samples for Students

Question: What is Cloud Computing and how it works. Answer: Introduction: With the advancement in the technology, many organisations are implementing the new technologies in their processes. One of those technologies is cloud computing. It is the technology that is being used by most of the organisations these days. Those technologies provide many benefits to the businesses. Not only the big companies but the small companies are making more use of cloud computing services. This is because big companies have their own IT infrastructure but small companies find it very costly to develop their own IT infrastructure (Mell and Grance, 2011). Development of cloud computing has also created a new era of competition amongst the businesses to build their network and enhance the businesses. Cloud computing has become a very popular idea and service. This is the project that discusses about the concept called cloud computing. The major focus of the project is to analyse the importance and benefits of cloud computing is business efficiency and productivity. This essay describes the overall functioning of cloud computing and it infrastructure. Project Objective: This project focus on the concept cloud computing. As far as the specificity of the objectives is considered, following are some of the objectives of cloud computing: What is cloud computing and how it works What are the benefits of cloud computing on the business efficiency and productivity? Project Scope: The scope of the project is to know about the level of involvement, cloud computing has in businesses. This report focuses on cloud computing and its impact on businesses. This helps the researchers to better understand the intensity of cloud computing involvement in the businesses these days. The scope of the research is so wide. Understanding the benefits of cloud computing in businesses help them to take better decisions in order to implement the cloud computing services in the organisations (Armbrust,et al. 2010). cloud computing Information technology is the field that is experiencing great development. The use of information technology tools has allowed the users to make many changes and development in every organisational process. In context of business, most of the organisations have also started using IT tools and services to conduct some of the activities at the workplace. Now, the time has come that each and every organisation is dependent on software and hardware for their functioning. Cloud computing is the term that is given to an online data base that acts as the storage device (Qian, et al. 2009). It provides one of the facilities to the companies or the user to use internet as the medium to store and save data and use the applications online. Traditionally, suing the business applications was very expensive and complicated in nature. Whole team of experts were required to install, configure and run those applications in the company. With the invention of cloud computing, these complicated activit ies have eliminated. Now the applications are not managed by the company itself but are on shared server which is managed by experienced vendors of clouds. Cloud based application are easy to use and thus user just enhance to make their account on the particular cloud to use the applications (Buyya, Yeo and Venugopal, 2008). Even the data can be stored at the cloud and it can be shared to anyone along with having secured connections. Cloud architecture: Figure 1 The architecture of cloud computing is very complicated and involves 4 layers. The first layer is the hardware that is also called ad datacentre layer, the infrastructure layer, platform layer and the last one is application layer. The hardware layer: It is the layer of physical resources such as clouds, servers, routers, switches, power etc. A data centre is the centre that includes many servers that are organised and interconnected with switches and other associated linking devices. The infrastructure layer: It is the layer that includes virtualisation technologies that is very important for the cloud applications to run (Zhang and Zhou, 2009). The platform layer: This is the layer that includes applications and operating system that act as the platform to run the applications on it. This layer is also very important as platform helps in supporting the applications by reducing their burden. The application layers: IT is the layer that is the most important one in the whole architecture as it includes all the application that needs to be run. All the layers of the cloud architecture are loosely coupled with each other and thus every layer has its equal importance (Foster, et al. 2008). Types of cloud computing infrastructure: Infrastructure as a Service: This is the type of cloud in which the third party allow the user to use some of the infrastructure such as hardware, software, servers, storage etc. Software as a Service: IT is the capability where the providers software is being used by other user that is running on the cloud interface. The interface can be web browser or any of the program interfaces. Platform as a Service: It is the facility where the user can deploy onto cloud infrastructure. In this, user can develop and run their application on the cloud and cloud acts as the platform. Cloud computing infrastructure: Cloud computing infrastructure can be built with different level of virtual technologies. There are different models of clouds such as private, public and hybrid cloud. Private clouds: It is the cloud that is used on private basis. This means that this type of cloud is being generated by the providers for the single client that can be installed at the client data centre or at the collocation where it can be used with the permission of the client (Zhang, Cheng and Boutaba, 2010). It is developed by the provider on the order basis or by the IT infrastructure of the company itself so that it can be installed for companys own use. The major benefit of using this cloud is that it can be controlled by the company and changes can be made easily. Public clouds: Public clouds are the clouds that are made for shared use. The providers develop such clouds and install the same on different location from the client site as there are many clients of the same cloud or server (Dong, et al. 2009). This helps in reducing cost for every customer. One more benefit of using this cloud is that it is easy to handle as third party is operating all the things. Sacking can also been done easily. Hybrid clouds: It is the type of cloud that is combination of both the above discussed clouds. It is the cloud that has the capacity to distribute the application to private as well as public basis. This cloud is beneficial as it serves the clients who want their personal cloud and also the clients who want to share the cloud with other users as well (Krutz and Vines, 2010). Cloud as an emerging utility in business: Cloud computing is the most popular facility that is being used by the business these days. This is because it provides easy access to various applications. The benefits of suing cloud computing as utility are: On demand services: On demand services are provided to the user on cloud. Customization is also the option available for them. The computing environment can be customized by the user according to their demands and cloud provides this to them. The clients or the customers provide their requirements to the cloud providers or developers and the n the providers work on the applications as per the clients need and requirements (Armbrust,et al. 2009). Ther are various requirements that are important to be installed at the time of making contracts between the user of the cloud and the seller of the cloud. Some of them are procurement, account management, service installation, payment and billing etc. all these things are mechanised in a way so that the process of running and installing the clouds at the clients space can be properly managed. Pay as you go: It is the service that can be paid according to its usage per minute. The user can pay according to the time the application of the server is used by the user rather than paying on monthly basis. This provides an ease for the customers as they do not have to pay on a monthly basis. Guaranteed quality: the environment or the services that are provided by clouds are guaranteed with the quality and serve the same quality that has been claimed at the time of agreement (Marston, et al. 2011). Quality provided to the customers is very high because the companies or the third party providers that are serving the clients with cloud services are specialised in this and have great IT infrastructure as compared to individual IT infrastructures of the companies. Accessibility: It is very easy access the cloud computing services as they are light in nature and can be installed very easily and has user friendly interface. Resource pooling: It is one of the major benefits of the services by clouds. The providers of the services allow the user to use the services on pooled or shared basis. Single service can be provided to multiple users at the same time (Truong, D., 2010). This concept of resource pooling is not dependent on the location of the server or the client. Pooling does not mean sharing the data but it is just about sharing the infrastructure or the software. The major benefit for using this resource pooling is cost. It decreases the cost for the user as more than one user is using the cloud at a time. The organisations selling the cloud services have to retain the buyers and thus have to provide the effective services to them. Forecasting is the very important factor that is required in cloud computing business. This is because over capacity if the cloud results in increasing of cist and under capacity of the cloud may results in losing the customers. Cloud computing in business: Cloud computing is the convergence of two types of information technology trends. The first trend is IT efficiency. The use of cloud computing services increases the power and the efficiency of computer system. The hardware and software of the computer system can be used in more efficient manner with the association of cloud computing services. The next trend is business agility. In this the IT tools can be used by the business or the companies for the purpose of business analytics, rapid deployment, batch processing etc. that increases the productivity of the company (Gupta, Seetharaman and Raj, 2013). As competition is increasing day by day thus it is very important to inculcate IT tools in the business functions so that the companies can withstand the market competition. The major goals of businesses these days are to earn more and more profits by putting minimal inputs. For this, many of the businesses turned their way to cloud computing. Cloud computing is a booming industry in the world and many companies are providing clouds computing applications and database to their customers. Some of the big names of this industry are Google, Amazon, IBM, Yahoo; Microsoft etc. each of the companies named here have different fields and thus provide different types of clouds to the customers (Avram, 2014). When cloud computing enters the business world, it has been analysed that rapid improvement is being observed in the way the business functions, interact with the customers, perform business activities etc. it has been analysed that most of the companies are using the facilities of clouds and perform all the activities on clouds (Armbrust, et al.2010). There are many benefits of using cloud computing in the business. It does not only increase the efficiency of the business but also increase the productivity of the same. Following are some the justification that describes that how cloud computing has its impact on efficiency and productivity of the business. Cost saving: cloud computing is the technique that is one of the most cost effective methods that can help in improving the IT infrastructure of the business. This is because it provides pay-as-you-go option in which the users can pay as per the usage of the service and not only monthly basis. This makes it very reasonable for the business to use cloud services. The company can have many other spending by using cloud computing such as purchase of hardware and software, spending on storage and networking, reduced operational cost. The major concern here is that use of cloud computing reduces the operational cost of the company and thus the per-unit cost of the company also reduced (Hofmann and Woods, 2010). This enhances the productivity of the company as well as allows the company to produce or provide the services in more efficient way to the end customers. It requires a great planning by the company. The company or the business becomes more efficient and implementing new things qui ckly and without much spending. Reliable: Using reliable services is very important to be efficient in operations and functioning of the business. Cloud computing is the service that is realised to be very reliable then the personal data centres. Traditionally most of the companies build their own data centres and function on the basis of those data centres. The major risk associated with using the personal datacentre is server load. The issue in the sever leads to high loss to the company thus using the servers that are available on clouds helps the company to eliminate such a risk prone activities to happen. Mobility: It is one of the benefits of using cloud computing and cloud application that there are mobile in nature. It is the most important characteristics of cloud computing that make the work at the business more efficient (Stanoevska-Slabeva, et al. 2009). This is because it is very easy to access the clouds on any of the devices. Staff can easily collaborate with each other and there are no boundations for workers to use the data at a particular point. The data can be accessed by any of the employee from anywhere in the world. Thus, unless the company spent a large amount of money on building a great IT infrastructure it cannot compete with the cloud provider services. Security: Security is another major reason why businesses are using cloud computing these days. It has been analysed that data that is uploaded on the servers of clouds are very much secured by the providers. When the data is stored on clouds, it can be accessed even when there is any issue in the system. There are many policies and procedures that are associated with the contract of having contracted of clouds with the providers thus cloud computing is much secured way (Kaufman, 2009). As the data always remains on server thus it can be deleted from every system which may be using the data for wrong means. Immediacy: It is the most important benefit of cloud computing. It has been analysed that the traditional applications of software used to take weeks or months to get installed and configured but the new applications of cloud computing can be installed in a day and can be used very easily (Hoberg, Wollersheim and Krcmar, 2012). It resolves the immediate issues of the company and thus the productivity of the company perform their tasks increases. Recovery and backup: when the data is stored o the cloud, it is comparatively very easy to restore the data rather than taking data from the physical device. Any physical harm to these devices can also rupture the data inside but clouds do not have such drawbacks. The case of data loss is also very less in case of cloud computing and storage rather than the physical storage devices. All the above discussed benefits of cloud computing in businesses provide efficiency and productivity of the company and its functions this is because all the data that has been traditionally stored in the hardware devices are now stored at the data centres which are safest place to store the same (Weinhardt,et al. 2009). The use of cloud computing has enhanced the efficiency of the businesses these days. Now, not only the big businesses but the small companies can also have access to higher technologies and also can have wider reach because of the tools of cloud computing. Earlier where only the big companies have the power to make their own infrastructure, now the small scale businesses use these clouds instead and can manage the things in their budget. Conclusion: It has been concluded from the report that advancement in technology is bringing change in many things from daily lives to business processes. Most of the businesses are using IT tools for the all the functions and the activities they perform as it is believed that IT tools helps in enhancing the productivity and efficiency of the organisations. Cloud computing is one of those services or facilities that is used by all. Cloud computing is the term that is given to an online data base that acts as the storage device. It provides one of the facilities to the companies or the user to use internet as the medium to store and save data and use the applications online. It is very beneficial to use clouds computing technology at the organisation. This is because implementing cloud computing at the workplace is very cheap as compared to the personal IT infrastructure. It has been realised that it provides the facility to aces the data easily and the data remained secured at the cloud data cen tres. Other benefits of using cloud computing at the workplace are mobility, reliability, cost saving etc. References: Armbrust, M., Fox, A., Griffith, R., Joseph, A.D., Katz, R., Konwinski, A., Lee, G., Patterson, D., Rabkin, A., Stoica, I. and Zaharia, M., 2010. A view of cloud computing.Communications of the ACM,53(4), pp.50-58. Armbrust, M., Fox, A., Griffith, R., Joseph, A.D., Katz, R., Konwinski, A., Lee, G., Patterson, D., Rabkin, A., Stoica, I. and Zaharia, M., 2010. A view of cloud computing.Communications of the ACM,53(4), pp.50-58. Armbrust, M., Fox, A., Griffith, R., Joseph, A.D., Katz, R.H., Konwinski, A., Lee, G., Patterson, D.A., Rabkin, A., Stoica, I. and Zaharia, M., 2009.Above the clouds: A berkeley view of cloud computing(Vol. 17). Technical Report UCB/EECS-2009-28, EECS Department, University of California, Berkeley. Avram, M.G., 2014. Advantages and challenges of adopting cloud computing from an enterprise perspective.Procedia Technology,12, pp.529-534. 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