Multiple Essays - Psychiatric Diagnosis, Abnormal Psychology

Multiple Personality Disorders Multiple Personality Disorder (MPD) or Dissociative Identity Disorder (DID) was first recognized in the 1700's but was not understood so therefore it was forgotten. Many cases show up in medical records through the years, but in 1905, Dr. Morton Prince wrote a book about MPD that is a foundation for the disorder. A few years after it was published Sigmund Freud dismissed the disorder and this dropped it from being discussed at any credible mental health meetings. Since then the disorder has been overlooked and misdiagnosed as either schizophrenia or psychosis. Many in the medical profession did not believe that a person could unknowingly have more than one personality or person inside one body, even after the in the 1950's Three Faces of Eve was published by two psychiatrist. In 1993, records showed that three to five thousand patients were being treated for MPD compared to the hundred cases reported ten years earlier. There is still as increase in the number of cases being reported as the scientific community learns more and more about the disease and the public is becoming more and more aware of this mental disorder. There are still many questions left unanswered about the disease, like "Is it genetic?" or "Is a certain type of personality more vulnerable to the disorder?" but many aspects of how people come by the disorder are already answered (Clark, 1993, p.17-19) MPD is commonly found in adults who were recurrently abused mentally, physically, emotionally, and/or sexually as young children, between birth to 8 years of age. The child uses a process called dissociation to remove him/herself from the abusive situation. Dissociation is when a child makes up an imaginary personality to take control of the mind and body while the child is being abused. The child can imagine many personalities but usually there is a personality for every feeling and or emotion that was involved during the abuse (BoyyM, 1998, p.1). As an adult, the abused child finds it hard to keep track of time and may have episodes of amnesia. Other symptoms that will appear in adults with MPD are depression, auditory and visual hallucinations (hearing voices) and suicidal thoughts. Another major symptom is when the adult has no recollection of their childhood. The adult with MPD has no idea they were abused as children and also unaware of the other personalities living inside of their head (Multiple Personality Disorder-fact sheet, 1996-99, p.1). Multiple Personality Disorder is when there is "the presence of two or more distinct identities or personalities, each with its own relatively enduring pattern of perceiving, relating to, and thinking about the environment and self"(BoyyM, 1998, p.1). There can be anywhere from two to over a hundred different personalities. Usually each personality will fall into one of the following categories: core, host, protectors, internal self-helper, fragments, child members, preteen, teenager, adults, artistic/music, cross-gender, cross-colored, animal members, inanimate members (BoyyM, 1998, p. 2-3). The host personality is the person who is the multiple, this is the original personality, or the one that created the other personalities, but is unaware of them. The most common apparent identities are the child, persecutor, rescuer, and helper. The child is the identity that is under the age of twelve. They behave as children often sucking thumbs, twisting hair, like to eat cookies, throw tantrums, and use child-like vocabulary. The Persecutor identity is the self-destructive identity that is violent and angry. Persecutor identities usually have a drug/alcohol problem and generally put the host at risk. The rescuer personality is usually devoid of emotion but logical, able, proficient, and responsible. The helper personality knows the most about the history of the multiple; they generally want to help everyone for the general good. The helper personality is the personality that is most helpful in therapy because they usually know about all the other identities (Clark, 1993, p.80-83). Subpersonalities are not only part of a person with MPD but they are also evident in emotionally normal persons as well. Although, in a normal person, he/she remembers when their subpersonality takes over, but in a MPD patient, the personality disconnects from the host that the host can not remember what happens. When a traumatic experience happens, whether positive or negative, a subpersonality will develop. In a normal person, the splitting is broken into an "ok self" and a "not ok self". In a multiple, the personalities are more defined; they are broken into smaller fragments that disassociate from the human host (Rowan, 1990, p. 7, 20). In the book by Terri A. Clark, M.D., it shows the

Neuromancer essays

Neuromancer essays The case against Microsoft is based not just on bad economics, but on a fundamental misunderstanding of government's decision-making role when it comes to market operations. This misunderstanding has led to an attack on one of the USs most successful firms. It is difficult to measure consumer "harms", much less harms that may only occur in the future. A common misconception about antitrust law is that its purpose is to ensure fair competition. That's not true; antitrust law's purpose is to protect consumers. If fair competition maximizes their welfare, so be it; if monopoly maximizes their welfare thats what the antitrust laws provide for. It's not clear that Microsoft has a monopoly in the first place. Past Microsoft customers are not a captive market, as the Department of Justice portrays them. Rather, Microsoft must continue to add features and functionality to its products to get its Windows 95 consumers to become Windows 98 (and beyond) consumers. Consumers are free to change operating systems at any time. There are such alternatives as Linux with the graphic interface, the Mac OS but the point is that even if there were none Microsoft's ability to raise prices is strictly limited by the mere possibility of such an alternative's emergence into the market. Predatory pricing that is, the practice of lowering prices to drive out competition, thus enabling massive price increases later? Well, maybe. There are compelling academic theories that question the possibility of predatory pricing in a free market, but economists universally agree that one component of predatory pricing must be high entry/exit costs. If the competition can enter and exit the market at very low cost, driving them out serves very little purpose, since as soon as you, the monopolist, get around to raising your prices, they'll come right back in and compete those profits away. The purpose of this discussion of pricing strategy is to show that Mi...

A Story of a Girl Who Can Make People Smile

A Story of a Girl Who Can Make People Smile Everyone has a story. And its that story, good or bad, that can help change another persons life whether it is minor or drastic. What I hope to accomplish, is to be thought of as reliable, honest, trustworthy, and good natured. There will be many times during my life when I will move on from a job, from school, from a career, moving on to new friends, and in some cases leaving old ones behind. I hope that when those people think of me, and the past and experiences I had with them, that they smile. Starting off with high school, I would like to be remembered as the girl who could make anyone feel better about their self. One of my biggest goals amongst my friends, and people in my life is to brighten their day and make them feel good whether its from a simple compliment, pep talk, or just something funny or inspiring I said to them. I have always been told that I have a gift for making people smile, which feels great to hear. I also want to be remembered for being trustworthy. To me, that is one of the most important values in a friendship, or any relationship with anyone. In high school, I feel that finding a true friend who is trustworthy is very rare. Ive had several friends that have gone behind my back and said things that were unkind, or done things to sabotage the friendship I had with them and that has always been a deal breaker for me. Because of that reason, I have always held the values of honesty and trust dear in my heart, and promised myself that, no matter how hard it was, I would always keep those traits present and, hopefully in turn, be remembered for it. A lot of people want to be remembered for their GPA, intelligence, looks, or their athletics, but those things only go as far as helping yourself. These things also dont help you in the long run, as far as a career and future relationships go. To my future, past, and present coworkers, bosses, teachers, and classmates, I want to be remembered for being reliable. This is very, very important to me as well because as a student, friend, classmate, and coworker, being unreliable can cost you that job or relationship you have with those people in your life. Ive made it a point to always be on time, be trustworthy, honest, diligent, and reliable. Because of this I have grown to have a great relationship with my boss, teachers and other people that I have professional relationships with. My teachers and bosses always tell me how reliable I really am, and for that reason I have even earned the label as a star employee, with the job that I have now. For this, I hope to continue to be remember ed for my good work ethics and reliability. I want my story to be, a story of a girl who could make people smile because of how good natured and sweet she was. I want to be known and remembered for my honesty, and how reliable and trustworthy I am. These are all qualities that some of my truest friends and some of the most good hearted people I know have, and these people inspire me to have these qualities as well. I want to be remembered as a girl who could make people feel good, and in the grand scheme of things I would like to just be remembered as a good person. If people think of me and smile, then I know that I have done a good job.

HR Strategy Management Essay Example | Topics and Well Written Essays - 2000 words

HR Strategy Management - Essay Example The idea of the culture of excellence would serve to develop national cadre within the objective of the organization. It would also serve to develop the system used in service provision within the organization. Dubai municipality encompasses the following strategies; employment and nationalization, behavioral skills assessment at the assessment center, successive planning and specifying manpower within the organization. The Talent Management Section (TMS) that was formed within the municipality for the same purpose implements this. Specifying manpower would be the most indispensable of all the strategies. This would entail allocating the employees specific work that they have gotten to perform. Individuals are assigned various tasks that they are qualified in doing. This gives and asserts responsibility together with accountability of those involved. This would also ensure that delegation is done well and places filled up when an individual is missing. This would also include plannin g of the work that has to be done within the municipality and the time to be allocated for various activities. Planning would also involve acquiring the resources such as capital at the right time that would be used in carrying out tasks. This would result in goal or objective attainment for the organization. Successive planning is another strategy that is applied at the office of Dubai Municipality. ... It would also be in terms of human resource management that would involve employees. The municipality has employed enough people that carry out its activities; this ensures completion of work in time to ensure customer satisfaction. There is also performance and behavioral skills assessment aimed at provision of quality services that would put customer complains to minimal levels. When customers are satisfied all is well, and every person is happy. This prompts the Municipality to carry out performance assessment on its employees. This would act to make them carry out their work effectively and efficiently to achieve customer satisfaction. Behavioral skills are also assessed with the main aim of knowing how customer complaints are handled within the organization. This would involve how employees carry themselves when handling customer related issues. It would also be r5elated to the relation between employees within the organization. Good relations between employees would give maximu m output, which is required in firms or organizations providing services to the organization. The Assessment Centre within the Dubai municipality makes this possible. This is concerned with assessments aimed at knowing the competence of the workers and level of performance. This section requires qualified individuals who would carry out their work with integrity and minimal supervision (Dreher and Dougherty, 163). There is also career planning that aims at self-development of the employees of Dubai Municipality. Different sections exist within the municipality and this call for different knowledge and expertise. Therefore, individuals are identified and trained in their career lines. This would encourage specialization and

The Uses of Spatial Analysis In Organization Research Paper

The Uses of Spatial Analysis In Organization - Research Paper Example the visual viewpoint phenomenon’s spatial distribution, it is very important that the available patterns are translated into measurable considerations and objective. While White & Engelen (1997), give their description of what spatial analysis is Miller, (2004), asserts that it involves all of the formal mechanisms that are used in the study of entities by the use of geometric properties, geographic properties or even topological properties. Spatial analysis as a phrase means various or different mechanisms, whereby majority are still in the initial stages of development, by the use of various analytic methods and used in different areas like astronomy, where it is used in the studies of the galaxies’ positioning in the cosmos, and chipping of fabrication engineering. Moreover, it is always used in a much constricted sense in the description of the mechanisms that are used in the structures at the scale of humans, particularly in the appraisal of the geographic data. So metimes, it is even used in referring to particular mechanism in one research area like the description of geostatistics (Goodchild, 1987). In their article, Fotheringham & Rogerson (1993), say that there are some complicated issues that normally come up in this kind of analysis, whereby most of them seem not to be defined in a clear manner, as well as not resolved well, however, they form the foundation for the present research. The one that appears to be the most critical one is the difficulty of the definition of the specific location of the entity’s that are being investigated. For instance, when we take a look at the study on the health of human beings, we find that the position of individuals could be defined with a point or mark put at their dwelling place, or even with a mark that is put... This essay stresses that it continues using it as companies usually change tactics that can make or enable then remain relevant and survive in the market. This is a strategy that can help in identifying the competitors even if they change tactics by changing names and locations so as to bring confusion. It should be the sole responsibility of the top management of the company to ensure that the researches using this model are continued or maintained by investing heavily in it so as to give it the necessary support, as its results or benefits are clear. The company uses this method of study in trying to find the best place that it can set its branches so as to avoid making mistakes. On the other hand, it also enables the company to maintain the relative strategies of location, such as taking into consideration the competitor’s location. This paper makes a conclusion that business is just as dirty game as politics and being smarter is the only key to success. It is true that different companies try to outdo each other and the best thing is always to adopt the most appropriate strategies so as to come out on top of the others. The path that Wells Fargo took of doing research using the spatial strategy is a good one and has appeared fruitful. The company has been able to identify the most appropriate places of setting up its branches as well as finding out the location of its major competitors.

Safeguard the Future of Our Children Essay Example for Free

Safeguard the Future of Our Children Essay We do not realise that the future generation will not be able to survive without the natural resources we are squandering.With so much progress in this world these have started to matter a lot and play an immense role in our lives. Without any worry we waste tonnes and tonnes of water. For eg. we can take a shower wihtin 5 minutes but we rather prefer talking long baths in the water tub.Same is the case when we wash our cars, even thought they dont need cleaning we still wash them unnecessarily. If we really care about the survivl of the next generation we should start using water wisely and not waste it intentionally. Then comes forward the travelling which requires the 2 most important non renewable fossil fuels, oil and gas.Eventhough everyone is aware that these are formed over a 1000 years we yet waste them.It is time that we should start conserving them before it gets too late. We should stop relying on our vehicles for short distances and rather walk or contact our neighbours and carpool when going to places such as school or supermarket. In the long run it will help us in 2 ways that being the conservation of these and lesser pollution. Deforestation is now common in most areas of the world. Trees are being chopped off for the construction of roads, buildings and furniture. We do not realise that we are actually removing the vaccum cleaners of the area. What benefit will these roads and buildings do if we are no longer alive due to the laxk of oxyen or too much pollution? Considering all the facts it is clear that saving these natural resources is a duty of all and needs global importance. Please start acting soon since no one is ready to face global changes without forests, fuel and clean water.

Self-Esteem Essay -- Self Image Self-Perception Theory Essays

As people’s outcomes in life depend heavily on how others perceive and evaluate them, they are motivated to convey certain impressions of themselves to others and to refrain from conveying other, undesired impressions. Thus, no matter what else they may be doing, people typically monitor and control their impressions, i.e. a process known as: self-presentation. A great deal of human behaviour is, in part, determined or constrained by people’s concerns with others’ impressions and evaluations of them. Because all human beings are different from one another, the thought process used which results in the self-presentation of a person will also differ from person to person. In this case the potential factor effecting the self-presentation of an individual is that of the self-esteem of the individual. Self–esteem being: â€Å" An affective component of the self, consisting of a persons’ positive and negative self-evaluations.† (Brehm, 1999). Although most people have high self-esteem, there are various ways in which self-esteem can be measured; for example when someone is referring to a persons condition at a specific moment in time it is referred to as a â€Å"state†. If the condition is something which is an average over a period of time it is known as a â€Å"trait†. Someone who has low self-esteem as a trait is considered to be worse off than a person who is in a state of low self-esteem. Low self esteem is though to have several side affects, both mental and physical which inevitably affect the self-presentation of a person. Low self esteem can lead onto other ailments of negativity such as: anxiety and depression. Once low self-esteem sets into a person it triggers off a self-defeating cycle in which negative expectations impair performance, which in turn reinforces low self-esteem. This cycle is known as: â€Å"The Vicious Cycle of Low Self-Esteem† (Brehm, 1999). On the contrary from people with low self-esteem, people with high self-esteem tend to have a much better quality of life and are happier within themselves, healthier, more productive and successful which all reflects on their self-presentation: â€Å"People high in self-esteem are confident and bring to new challenges a winning and motivating attitude. In contrast, people low in self-esteem lack confidence and bring to new tasks a losing attitude that traps them in a vicious, self def... ... role of a job candidate. In the third experiment, students instructed to be self-enhancing in an interview subsequently showed elevated self-esteem (unless their interview behaviour was prescribed by the experimenter and thus not self-referring). Students who were instructed to be self-deprecating subsequently showed lowered self-esteem if they had been given a clear choice as to whether to engage in the interview. It was concluded that self-perception theory can account for self-enhancing carry-over, whereas dissonance theory offers a more appropriate explanation for the carry-over or internalisation of self-deprecating actions. If the question were to be asked if self-esteem and self-presentation were related, then the answer to that question would undoubtedly be yes. It is interesting to explore the avenues down which the two go hand in hand, as there are many aspects of human behaviour which could be as a result of self-esteem. It is something that determines the quality of life for human-beings. One’s self-presentation is undoubtedly something that reflects, to the outside world, someone’s inner most feelings, be they happiness and contention or sadness and despair.

Marketing Quiz

University of the Southern Caribbean School of Business Principles of Marketing Take Home Assignment on Chapter 13-16 Name: __________________________________ ID_______________________DATE__________ Refer to the scenario below to answer the following questions. Section 1. In the 1970s, Shipshewana was only a small town with a hardware store, a grain mill, a shoe store, a small restaurant, and a grocery store. Over the next two decades, the small town transformed into an international tourist attraction, attracting thousands of tourists who are intrigued with the lifestyle of Shipshewana's largest population the Amish.Ben and Mary Miller, having grown up within the Amish faith, decided to capitalize on their town's popularity and their woodworking skills. Their shop, Indiana Wood, began with a small display of handmade hickory rocking chairs, Ben Miller's specialty. But within a few months, the display at Indiana Wood included picnic tables, flower boxes, and small handmade novelty it ems. No other shop offers the same. Mary Miller decorated the shop's display room with authentic Amish decor and eventually hired three Amish friends to sew and embroider napkins and other textiles per customer request.In addition, two women from the Amish community sought permission from the Millers to display home-baked pastries and jellies on Tuesdays and Wednesdays, the town's busiest tourist days, when Shipshewana attracts swarms of visitors to its flea market on the south edge of town. â€Å"Shipshewana is full of specialty shops,† Mary Miller stated. â€Å"People don't come here to buy things made in China or Taiwan. They want real, Amish-made goods. † 1. Indiana Wood is best classified as a(n) ________ retailer. A) full-service B) self-service C) limited-service D) discount E) off-price 2.Which of the following is most critical to Indiana Wood's success? A) place B) price C) differentiation D) store atmosphere E) services mix 3. The Amish decor and shop workers give customers an authentic impression of the pride and skill built into the shop's products. These aspects also contribute to the store's ________. A) product assortment B) services mix C) atmosphere D) segmentations E) targeting 4. Which of the following would be the most logical way for Indiana Wood to expand? A) establishing an online presence B) pursuing retail convergence C) implementing RFID inventory trackingD) establishing a community-gathering environment in the store E) joining a producers' cooperative Refer to the scenario below to answer the following questions. John Mayes opened Sparkle Janitorial in 1999. John began by acquiring two contracts for office cleaning services from two local manufacturing facilities. For two years, John and his wife, Barb, performed the cleaning services alone. After acquiring three additional cleaning contracts in 2001, John hired two employees. â€Å"Up to that point, we had room to grow but we really had no advertising plan,† Joh n stated. We were relying mostly on word-of-mouth. † By 2003, Barb hired another two full-time employees to begin Sparkle's new endeavor: carpet cleaning in homes and offices. â€Å"Competition was getting tough for both of our services at that point,† Barb added. â€Å"We ran a local radio spot three times each week. Then we had an advertiser print coupons on placemats. That gave us a little more exposure. † John and Barb Mayes admit that they never realized the value of a sound promotional plan before now. â€Å"We wish we would have put together something catchy with a jingle way before now,† they said. 5.Which of the following would be the LEAST effective way for John and Barb to reach new potential customers? A) word-of-mouth influence B) buzz marketing C) public relations D) network television advertising E) direct marketing 6. In a recent radio spot, John and Barb gave a quick explanation of Sparkle's cleaning process and a description of the value consumers receive for their money. This is an example of a(n) ________. A) emotional appeal B) standard appeal C) rational appeal D) moral appeal E) social appeal Most of the clientele at Second Avenue have learned about the store through word-of-mouth communication.This small retailer of quality second-hand children's clothing thrives on the sale of a vast inventory of children's clothing placed there on consignment. â€Å"Because small children grow so quickly,† Second Avenue's owner commented, â€Å"they often outgrow many of their clothes before they've hardly been worn! † Second Avenue provides a way for people to sell their children's clothing, earn a few dollars, and buy the next larger size. â€Å"We're extremely picky about the condition of the clothing we stock,† the owner stated, â€Å"but we sell most items at a 60 percent discount. 7. Which of the following media options would MOST benefit Second Avenue's promotional efforts given the store's limit ed budget? A) periodic advertising in a local newspaper B) daily advertisements on a local radio station C) weekly commercials during the local evening news D) a billboard placed on the interstate E) a link on the city's Chamber of Commerce Web site 8. Second Avenue wants to create a postcard to be sent to local families with young children. The postcard will include information about the store's typical inventory, store hours, and directions.Which of the following format elements can make the biggest difference in the success or failure of the direct mailing? A) copy B) headline C) illustration D) font E) color 9. The owner of Second Avenue wants to establish a community clothing drive to collect clothes for a local children's shelter. The owner will set up collection barrels outside Second Avenue. Which of the following public relations tools is the owner using? A) press relations B) product publicity C) lobbying D) development E) public affairs 10. At Finley's Fine Goods, members of the sales force and marketing epartment tend to have disagreements when things go wrong with a customer. The marketers blame the salespeople for poorly executing their strategies, while the salespeople blame the marketers for being out of touch with the customer. Which of the following steps should upper-level management at Finley's Fine Goods take to help bring the sales and marketing functions closer together? A) establish a customer sales force structure B) establish a complex sales force structure C) appoint a new sales force manager D) adopt a sales force automation system E) appoint a chief revenue officer 11. Ultra-Tech, Inc. as decided to switch to a customer sales force structure. Which of the following advantages is the company now LEAST likely to enjoy? A) The company can become more customer-focused. B) The company can better serve different industries. C) The company can build closer relationships with important customers. D) The company can better serve current cus tomers and find new customers. E) The company can expect salespeople to develop in-depth knowledge of numerous and complex product lines. 12. Johnson Business Solutions, Inc. , maintains one sales force for its copy machines and a separate sales force for its computer systems.Johnson Business Solutions utilizes a ________ structure. A) product sales force B) customer sales force C) territorial sales force D) a combination of B and C E) complex sales force 13. Morrill Motors splits the United States into 10 sales regions. Within each of those regions, the company maintains two sales teams? one for existing customers and one for prospects. What type of sales force structure does Morrill Motors use? A) territorial B) product C) customer D) complex E) workload 14. An IBM sales representative is giving a product demonstration to a Best Buy representative.Assisting with the demonstration are an engineer, a financial analyst, and an information systems specialist. If IBM wins the Best Buy account, then all four IBM representatives will service the Best Buy account. This is an example of ________. A) team selling B) territorial selling C) inside selling D) prospecting E) sales promoting 15. Sales have been slow recently at B & B Materials, so management has organized a training program to improve the performance of its sales force. Which of the following would most likely lead to improved sales for B & B Materials?A) tests to measure the analytic and organizational skills of the sales force B) information about the marketing strategies used by competitors C) tests to identify the personality traits of sales force members D) a time-and-duty analysis for each salesperson E) instructions on completing expense reports 16. The CEO of Comfy Carpet, Rick Hadley, was skeptical about Web-based training until his sales manager explained that online training is ________. A) time consuming and difficult to use B) used by all small companies C) dynamic and interactive D) cost comp etitive and efficientE) useful to customers 17. At Deck Decor, a manufacturer of outdoor furniture and accessories, the marketing and sales force objectives are to grow relationships with existing customers and to acquire new business. Which of the following compensation plans should management establish to encourage the sales force to pursue both of these objectives? A) straight salary B) straight commission C) salary plus bonus for new accounts D) commission plus bonus for new accounts E) salary plus commission plus bonus for new accounts 18. Mary Conti is sales manager for National Computer Training.She wants to evaluate the performance of her sales force that is responsible for the New England territory. Mary will most likely review all of the following in her evaluation EXCEPT ________. A) call plans B) sales reports C) call reports D) expense reports E) territorial sales and profit reports 19. The sales force of Conway Pools has qualified a number of leads. Which of the follow ing will most likely occur next? A) The outside sales force will call on all prospects. B) The outside sales force will close the deal with one of the prospects. C) The outside sales force will learn as much as possible about the prospects.D) The inside sales force will attend meetings with qualified prospects. E) The inside sales force will put together a presentation for the prospects. Section 2 1. The wheel-of-retailing concept deals mainly with wholesalers rolling out reduced service levels. 2. The life cycle of new retail forms is getting longer. 3. Unlike mass marketers, niche marketers expect to see continued growth in their online sales. 4. Retail convergence means greater competition for retailers and greater difficulty in differentiating offerings. 5. The number of retailers creating communities for their customers is declining. 6.Like retailers, a wholesaler must decide on segmentation and targeting, differentiation and positioning, and the marketing mix. 7. In an automat ed warehouse, orders are fed directly from the retailer's information system to the wholesaler's, and the items are picked up by mechanical devices and taken to a shipping platform 8. The distinction between large retailers and large wholesalers is becoming blurred. 9. Mass marketers can expect consumers to distinguish between commercial message sources to maintain a clear image of a company and its brands. 10. The integrated marketing concept ties together all of the company's messages and images. 1. Integrated marketing communications allows brand messages to be developed by different departments within an organization. 12. A marketing communications director has overall responsibility for the company's communications efforts. 13. The communications process should start with mass media advertising to reach many consumers. 14. The four major communication functions are encoding, decoding, response, and noise. 15. Encoding is the process by which the receiver assigns meaning to symb ols. 16. Decoding is the process of putting thought into symbolic form. 17. Awareness, knowledge, and preparation are buyer-readiness stages. 18.Teaser† advertising is most closely associated with the buyer-readiness stage of liking a product. 19. There are three types of appeal from which marketers may choose as they design their message content. These types are rational, emotional, and moral appeals. 20. The â€Å"Stop. Think. Tylenol. † ad is an example of a moral appeal. 21. Although television advertising is expensive for corporations, the cost per exposure is relatively low. 22. Direct mail is one of the least expensive media on a per exposure basis. 23. The communication effects of advertisements and ad campaigns are more difficult to measure than the sales and profit effects. 4. In small and large companies, advertising is typically handled by an individual or team in the sales department. 25. Today's advertising agencies are staffed with specialists who can oft en perform advertising tasks better than a producer or retailer's own employees can. 26. Recently, the increased use of online social networks and video sharing has reduced the need for advertising standardization for global brands. 27. Since China has lifted many of its international trade restrictions, corporations such as McDonalds and Coca- Cola now have only limited censorship rules governing their TV and radio advertising. 8. In an attempt to change the perception that milk was unhealthy, the National Fluid Milk Processors Education Program established an advertising campaign featuring celebrities with milk mustaches and the tag line â€Å"Got Milk? † 29. A company typically spends comparable budgets on public relations and advertising. 30. A company's Web site can be an important public relations vehicle. 31. What types of products may be sold through category killers? 32. What types of products do specialty stores carry? Give an example of a specialty store. 33. 34.De scribe the differences between chain stores and franchises. 35. Describe public relations and three of its main functions. 36. Identify four of the major media types and identify some of the strengths and weaknesses of each type. 37. Why do many companies invest in ongoing training for their salespeople? 38. Compare the four types of compensation plans available to salespeople. 39. Name and define the four major communication functions. 40. Explain how advertising may change as a product moves from the introductory stage to the growth stage of the product life cycle.

Food Addictions Essay

Food nourishes us and helps to create our bodies. However, certain substances that we eat as â€Å"food† can cause dysfunction within us and ultimately contribute to the destruction of our bodies. Although every seven years each cell in the body is completely new, we may still crave junk foods that seem to call to us with their sweet, salty, greasy temptations. It can be difficult to ignore theses naughty longings and make healthy choices about the good, more balanced nutrition that our bodies need. Why is it that we so easily give in to cravings for these sweet, savory, spicy junk foods—and soon after eating them, want more? This can be a challenging question, but is worth investigating. Along with the question of why do we like them so much is what can we do about it? The food group I am addicted to eating, yet later regret is sweets. In this paper I will discuss my cravings and how I can address them. The desire for sweets is unstoppable therefor my cravings never seem satisfied. Sweet foods and desserts saturate my taste buds with creamy, sugary, dainty, delicious, and overwhelming flavor. It could be the simple beauty and enticement of streusel cinnamon coating the top of fluffy donuts, muffins, and cakes which initiates the desire. Or it may be the hundreds of delicious, complicated layers that make up pastries, from tasty fruit-filled turnovers to chocolate ganache-filled croissants. My mouth waters over the thought of sensual custards, such as rich creme brulee. The delight of breaking the rigid layer of crystallized sugar with a spoon is like unwrapping a gift and reveals the silky smooth lavender vanilla bottom. Such tantalizing actions enrich the sensory consumption experience. The heady aroma and succulent taste only heighten the pleasure. Although my body feels expansive and â€Å"high† with the sugar and the rush of dopamine, I know that sugar has more negative, long-lasting physical and mental effects on my body than the temporary good feelings released from the sugar. When eating expansive foods, like ones that contain high doses of sugar, I almost experience a euphoric feeling. At the very least, an instant temporary satisfaction is a guaranteed. However, when taste buds are overwhelmed with intense sugary flavors, after the first few bites, they are unable to detect much else. Too much sugar actually desensitizes your taste buds. This is one of many costs of instant sugar gratification. Sweets interest me since they are something I don’t like to live without. Research tells us that sugar can be quite harmful in unnecessary amounts, yet it is my greatest addiction and driver of my desires. Due to this glaring contradiction, this addiction teaches me about myself, my cravings and temptations, my healthiness and my unhealthiness. Even after learning of the negative consequences of over-indulging in this habit, it is still often hard for me to moderate my behavior and make healthier food choices. This is what life is about: learning about yourself and the world around you, learning about your strengths and weaknesses, identifying the things you need to sacrifice for a better life and the importance of â€Å"quality over quantity† and â€Å"delayed gratification†. If I can overcome my cravings, by changing processed sugar for natural sweeteners, it will be my greatest accomplishment. For if I can change my own life and eating habits, I believe I can truly help other people in this world. Though sugars effects on my moods, body, and mind are revolutionary to me, unhealthy cravings are now a major focus in my culinary career. I plan to help educate people on health and wellness, how good nutrition can enrich lives.

bunker hill penis lovers essays

bunker hill penis lovers essays This is how the battle to be known as Bunker Hill began. On June 17, 1775 the Battle of Bunker Hill took place. It is one of the most important colonial victories in the U.S. War for Independence. Fought during the Siege of Boston, it was considerable encouragement to the revolutionary war. This battle made both sides realize that this was not going to be a matter decided on by one battle. The battle of Bunker Hill was not just an event that happened overnight. The battle was the result of struggle and hostility between Great Britain and the colonies for many years. Many of the feelings came as a result of British laws and restrictions placed on them. It would not be true to say that the battle was the beginning of the fight for independence. It is necessary to see that this was not a decision that occurred because of one fight, this had been going on for a long time.(Encyclopedia Britanica 1990) Two of the most notable injustices, as shown by the colonists, were the Stamp Act and the Intolerable Acts. The Stamp Act was passed by the British Parliament to raise money for repaying its war debt from the French and Indian War. The Act put a tax on printed matter of all kinds including newspapers, advertisements, playing cards, and legal documents. The British government was expecting protest as result of the tax but the level of protest they received. The colonists were so angry because they had no voice in Parliament which passed the law, then came the famous cry, "No taxation without representation!(Here's to the Losers: page 1) The colonists would protest these laws with the Boston Tea Party. The British responded to this open act of rebellion by making the Intolerable Acts, four laws designed to punish Boston and the rest of Massachusetts while strengthening British control over all the colonies. These were not the only incidents that caused confusion to exist between the two countries. There had been fighting between ...

From the perspective of an Operations Manager, present a case to the Dissertation

From the perspective of an Operations Manager, present a case to the board of directors for adoption of a formal risk management - Dissertation Example Man-made risks and natural risks are some of the risks in organisations today. According to various definitions, risk management is about events that are still forthcoming. These events may create risks and uncertainties because of many factors and causes. Moreover, the events have to be identified so that risk management can be applied. This is a challenge on the part of risk managers to ascertain and identify the risks and more importantly the causes of these risks. If they are identified, plans and strategies should immediately be applied. Risks can cause a loss or damage in case of a physical structure. Loss, which occurs after an event, can occur on tangible and intangible assets. In the literature review and subsequent discussion, a theory is presented on the linkage between operational risks and knowledge management. First, we presented what operational risks are and then discussed about knowledge management. The subsequent discussion on the link between these two led us to co nclude that risks can be identified and managed adequately through knowledge management. What follows is an interesting discussion about how risks can be reduced – or eliminated – through knowledge management practices. ... Another risk management topic discussed is the subject of information technology and the risks involved. As we know, technology and the internet have influenced our lives today especially the running and operations of businesses and organisations. Information systems and the information revolution have created more risks and uncertainties in organisations and the workplace. IT infrastructures are targets of attacks by cyber criminals and terrorists. This is another phase in the formulation of programs and strategies for risk management. Risk management in the protection of information technology infrastructure is a part of operational risk management. This and among the many topics on risk management have been provided significant spacefor discussion in this paper. 1. Introduction Countless risks occur in the world of the living. In earlier times, people encountered and dealt with risks the way they dealt with nature. They managed risks through instincts of self preservation and expe rience. As time went by and as humans invented many things in the so-called survival-of-the-fittest, risks multiplied. Risks became ordinary part of human activities during the advent of the industrial revolution and as businesses and corporations grew. In factories and construction sites, necessary measures should be undertaken to avoid risks. Risks can cause accidents and can also be detrimental to the health of workers. Firms cannot be hundred percent sure of profits but they can be sure to stay in business for as long as they know how to analyse and deal with risks. Unexpected things should not have the chance to block organisation’s business activities. The job of the risk manager

Essay to be edited Example | Topics and Well Written Essays - 250 words

To be edited - Essay Example That is why this was the subject that I had taken the most notes. The particular guest on this topic began by talking about the starting point of the Arab spring: Tunisia. He believed that the actions of the Tunisian people came from the poor economic conditions in the country at that time. This was a point that I could really agree on because it matched my own personal views. In addition, the speaker explained about the root cause of the political problems in Tunisia—the election trouble from the 2005 election. After that time, the political pressure increased slowly. The next topic was about what had happened in Egypt. The speaker commented that what made people really organized was social network sites such as Facebook and Twitter. In addition, blogs provided an outlet where people could discuss their troubles and organize the protest against the government. Their motivation came from the poor economic conditions in conjunction with the political uncertainty, which was similar to what had happened in Tunisia. However, he also mentioned a really important point about Islamic organizations. He made the point that many Islamic organizations in Egypt were really concerned about the street protests that took place. In my own view, this is true because, as we know after the government of Hosni Mubarak, the Islamic Brotherhood won the election! This explains why they were so concerned about the protests. Lastly, he mentioned that the Arab Spring movement has had a huge effect on Arab